#BeHeard Survey Toolkit
HOW TO GET THE BEST #BEHEARD SURVEY RESULTS
We created this toolkit to equip you for a successful #BeHeard Survey experience. The survey process is pivotal to the outcomes of your results. This page will link you to the resources you need to increase employee participation and capture valuable feedback to boost employee engagement in your workplace. The table of contents on the right will get you everything you need to walk through the four most critical stages of the survey process:
Get Buy-In
Implement
Launch
Take Action
Table of Contents

Download Free eBook
Today, we are facing an unprecedented shift in how the modern workplace functions. This ebook will walk you through the Employee Survey process and how to overcome roadblocks that may be standing in your way of getting the best participation and results. You will learn the foundational components you need to rejuvenate your internal survey strategies, whether they are existing or you are starting out fresh. This framework will help you build a basic action plan to successfully launch and act on your results.
Free Company Templates
To kick things off, here are a few customizable templates to quickly and easily master the four stages of the survey process to get the results you need!


Employee Surveys for the Post-Pandemic Workplace
As the COVID cloud is lifting, employee voices need to be heard more than ever to recover from these uncertain times. Before we dive in, check out some of the resources below to see how powerful an employee engagement survey can be for your workplace.
We've been collecting true stories from the workplace that uncover the unbelievable impact surveys can have when they're done right. Watch the Sparck Story below to hear just how powerful a survey can be for your employee experience in a post-pandemic workplace.
Stories like this during COVID-19 inspired us to provide not only a Free Report of our #BeHeard Employee Engagement Survey to help you strategically guide your initiatives but also complimentary resources and best practices to ensure you have a successful survey experience.
COVID-19 challenged existing employee engagement strategies when remote work went from being a sought after company "perk" to a mandatory workplace experience for non-essential businesses. Navigating this virtual company culture has been frustrating and isolating for many employees. This understandably has affected employee productivity and motivation.
Click HERE to read more about how employee engagement surveys can be an eseential tool for your post-pandemic workplace.
Life during Covid has changed many people’s mindsets. Our values shifted; we learned to prioritize time, wellness, relationships, and overall well being. Like never before, employees are taking a stance for what is truly important to them and are willing to leave if their needs are not meant. Unfortunately, many employers are calling their bluff. This “optimism bias” leads managers to believe that “The Big Quit” would never sweep their workplace. But that naivete could come at a high cost.
Click HERE to read about four easy steps to develop a new organizational strategy to defend against the "Big Quit."
A survey strategy is only as good as the questions you ask. Watch the video below and take advantage of our statistically valid #BeHeard Engagement Survey with over 10 years of research.

Click HERE to create your account and get started with a Free Report.
Get Buy-In
- Sparck Engagement Calculator
- Employee Engagement ROI Analysis Overview
- Reference Page (research and calculations)
Learn more with the resources below!
Our free Employee Engagement ROI Analysis will help you show how an increase in engagement can impact your bottom line. This tool is effective and research-based that can be shared in a team or executive meeting to personalize the Return on Investment (ROI) based on your company or divisional data.
Click HERE for our ROI Analysis Resource Page that walks you through how to use these resources to get leadership buy-in.
If you don't have time, let us put together a cost analysis for you, it's complimentary!
Next, you can't manage what you can't measure - right? After you show the return on investment with the ROI Analysis, you need to present a solution.
Our #BeHeard Survey Free Report is an excellent engagement resource to get a benchmark on your current engagement. Click HERE for customizable templates and best practices to introduce the survey and officially get leadership buy-in.
Secure buy-in by not only showing your leadership team the ROI of the survey with the ROI Analysis, but have your CHECKLIST ready. This is a great way to share your 4-step strategy to overcome potential objections and common pitfalls so the #BeHeard Survey will be a success!
If they want specifics, have your ACTION PLAN ready to bring your strategy to life!
Gaining executive-level buy-in is a two-part process. Now that you have their interest, you need to close the loop by presenting an actionable solution to reap the benefits of increasing engagement in your organization. You can’t manage what you can’t measure, and the first step is getting your employee engagement score to serve as a benchmark so you’re not flying blind as a bat. After all, on average a disengaged employee is costing your organization 34% in lost productivity!
Click HERE to read more about how you can rejuvenate employee loyalty with an easy 2-step process.
GET YOUR ROI ANALYSIS

Implement
An incomplete or unthoughtful implementation can negatively impact the survey results. Check out the resources below to help you successfully implement the survey to get the best #BeHeard experience.
For your #BeHeard Survey to be a success, here's an an ACTION PLAN to get started with implementing the survey! Make sure you downloaded your CHECKLIST, too!
Note: these documents are editable PDFs and are best used with Free Adobe Acrobat Reader.
Continuous email reminders and consistent communication is critical. Don't worry, we will take care of individual reminders for the survey to help increase participation. If you're curious about what will be communicated with the Survey emails, click HERE!
Great news! You have the opportunity to add custom questions to personalize your #BeHeard Engagement Survey by asking questions specific to your organization. Click HERE to see examples of custom questions.
Getting started is fast and easy, we are excited to work with you! Whether you choose the Free Report or the Premium Report, click HERE to set up your #BeHeard Survey and we'll walk you through each section to ensure a seamless experience.
Before you launch the #BeHeard Survey it’s important to set a realistic participation goal to have a clear understanding of what success looks like. Click HERE to see average participation rates based on employee headcount.
To ensure the best experience for your employees, we recommend connecting with your IT Team to whitelist our emails: @sparckco.com. Learn more HERE.
Whether this is your first or 10th survey, we know you may need to make some changes to your employee list. Click HERE for detailed instructions how to add, update, or delete employees from the platform.
Launch
The leadership buy-in is complete, your implementation is set, now it's time to prepare for your survey launch! Overlooking this step is a common roadblock to getting the best results from your #BeHeard experience. Check out the resources below for best practices and recommendations to successfully launch your survey.

Make sure you've downloaded your customizable ACTION PLAN to effectively Implement and Launch your survey!
Note: this document is an editable PDF and is best used with Free Adobe Acrobat Reader.
Marketing your survey is critical to employee participation whether or not this is your first survey launch. Click HERE for complimentary resources and best practices to get your communication aligned and successfully kicked off.
To help you with your marketing and communication strategies, click HERE for a collection of tips to help you market your survey to your employees.
In order to get the best and most effective results from the survey it's important to stress that it will be completely confidential. This is a promise we are making to you and your employees. Click HERE to learn more.
If you're approaching the survey close date but not happy with the participation despite marketing the survey, you can always give your employees more time. Click HERE to learn more about extending an open survey as well as tips to spin this positively!

Take Action
To put all of your hard work and results into action, download our ENGAGEMENT PLAN!
Note: this document is an editable PDF and is best used with Free Adobe Acrobat Reader.
Now that your results are in, click HERE to learn how to understand your unique #BeHeard Survey results.
The results have been reviewed by leadership, now what? This is a crucial time in the survey process, employees want to know that their feedback was heard and actions will be taken. Click HERE to learn how to put the results into action.
After you put your unique results into motion to increase employee engagement, it shouldn't stop there. Click HERE to learn how you can build your employer brand and weave your results into your talent attraction, retention, and engagement strategies!
Once the key initiatives are identified (with the Engagement Plan), assign a Captain and Co-Captain to gain buy-in at every level of the organization to successfully execute. Click HERE to understand this simple framework that will help you keep the momentum going.


#BeHeard Survey Success Series
Don't have time? No problem. We are here to help you optimize employee participation and take action with your #BeHeard Survey results to increase engagement in your unique workplace!